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2 days of Peace, Indie Bookstores & Music


Combining The Beauty Of Music & Books


Coming Together To Support Our Artists & Bookstores

BookStock – 2 Days of Peace, Indie Bookstores and Music

May 15th – May 17th

Bookstores need help now! Musicians, we know you do too. We’re bringing the two together. Bookstock 2020 is a full weekend of music performed for the spirit of indie bookstores around the world. Bookmark this page, find us on Facebook, Instagram, Twitter and YouTube for more. 

Announcing the #bookstockchallenge, check it out below.

Sign-Up Here

Bookstore Owner Options/Ideas:

  1. Ask a musician friend to record a song from their home.
  2. Ask your favorite local author to send a message for home.

Musician Options/Ideas:

  1. 20 minute live set
  2. Record early in the bookshop
  3. Record at home and bookshop owner records a message from the shop.
  4. Play a song of yours and talk about the importance of bookstores and musicians.


Sign up & then send us a short video telling us about your store, your community, etc. We are here to support you in any way we can, and we want to hear your story!



Sign up & then send us a single song video with the hashtag #bookstockchallenge or a full set (20 minutes or so)  and your message to the world about the importance of bookstores, books,  and live music.



Sign up & then send us a short 2-5 minute video with a message to bookstores everywhere, and/or that one special shop that means the world to you.

Announcing The Bookstock Challenge!

We invite everyone to participate in the challenge by uploading a song with a short story about a favorite bookstore and sharing your video on Instagram, Twitter, Facebook with the hashtag #bookstockchallenge. These 3-7 minute single-song videos will be played throughout the weekend between sets. Please click the link below to sign up, then upload your video through the upload tab. Tell everyone you know about the #bookstockchallenge – we want to see the bookstore love!

Single song/hashtag submissions are not promised to have funds distributed to them, but if things go well we might send some love donations your way, if at all possible! 

(*If your “#bookstockchallenge” video is under 25MB, you can email it to: bookstock2020@gmail.com or upload by clicking the upload button)


Greg Brown

A Midwestern existentialist hobo with a quick-draw mouth, a bloodied heart, and bourbon on his breath”, Greg Brown is one of the leading contemporary folk artists in all of America. Brown’s music reflects a poetic spirit while also sounding thoroughly down to Earth; his deep, craggy voice expresses quirky humor and the mysteries of life and love with equal skill, and over the course of a career that’s spanned more than five decades, he’s earned a passionate following for his heartfelt and uncompromising music.

Carolyn Finney

Carolyn Finney, PhD is a storyteller, author and a cultural geographer. She is deeply interested in issues related to identity, difference, creativity, and resilience. Carolyn is grounded in both artistic and intellectual ways of knowing – she pursued an acting career for eleven years, but five years of backpacking trips through Africa and Asia, and living in Nepal changed the course of her life.

Along with public speaking, writing, media engagements, consulting & teaching (Wellesley, UC Berkeley and the University of Kentucky), she served on the U.S. National Parks Advisory Board for eight years which assists the National Park Service in building relationships of reciprocity with diverse communities.

Charlie Parr

Charlie Parr is an American country blues musician. Born in Austin, Minnesota, he spent part of his childhood in Hollandale before starting his music career in Duluth. His influences include Charlie Patton, Bukka White, Reverend Gary Davis, Dave Van Ronk, and Mississippi John Hurt.

Sarah Vos

Dead Horses weave together a patchwork of classic and contemporary influences that span trad roots, indie-folk, and other experimental musical idioms. In its artistic continuum, Dead Horses has explored freeform musicality and thoroughly composed approaches. Thematically, the songs are personal, revelatory, and relatable, brimming with imaginative phrases, poetry, vulnerability, and a feeling of redemption.

Craig Minowa of Cloud Cult

Cloud Cult began as Craig Minowa’s solo studio project, and over the course of ten studio albums the band has grown with an evolving lineup of musicians.  Cloud Cult’s philosophical lyrics and hybrid orchestral rock sound has brought the band accolades including New York Times, Entertainment Weekly, Pitchfork and NPR. The band has had several albums at the top of the North America college radio charts and has declined major record label deals in favor of staying independent. Cloud Cult’s industry-leading environmental practices led to Rollingstone ranking the band in the Top 10 greenest bands.

Dave Simonett

Dave has a band called Trampled by Turtles. He also has a band called Dead Man Winter that doesn’t play too much these days. On top of all that, he just released his first solo record entitled Red Tail and is getting sick of the words “unprecedented” and “unpredictable.”

David Huckfelt

Singer-lyricist David Huckfelt is a founding member of Minneapolis indie-folk cult favorites The Pines and an advocate & activist in the lineage of Woody Guthrie. Johnny Cash & John Trudell. His breakout debut solo record “Stranger Angels” was written as Artist-In-Residence at Isle Royale National Park and he has partnered with such diverse organizations as Winona LaDuke’s “Honor the Earth”, Will Steger’s Wilderness Center, and Seed Savers Exchange Farm. Huckfelt has shared stages with artists from Emmylou Harris, Mavis Staples, & Greg Brown to Bon Iver, Arcade Fire, Trampled By Turtles & Calexico, and his songwriting has been called some of the finest of his generation.

A Live Online Event: May 15th – 17th

Bookstores need our help now.  Same with musicians.  We’re bringing the two together for a weekend of live music performed for indie bookstores around the country. 

Bookstock 2020 will stream live online May 15-17 & donations will go directly to the bookshops & artists.  More information on participating performers, bookstores, authors, or to participate or sponsor message us here and keep checking back here for real-time updates. Share wildly!

We’re kinda social!

Please join us.


May 15th – 17th.


Simply click just below. Thank you!


Thank you for your support.

Stop back again!

Please revisit this page to help local bookstores, musicians, authors & artists. Visit our “bookstores/musicians’ pages to donate directly to a bookstore or artist. Thank you!



  • All
  • Authors
  • Bookstores
  • Musicians
Our Team
Lead Organizer / Bookstore Owner
Kara McLaughlin

Kara runs Little Sages Books in Colorado, specializing in non-traditional American narratives and  social history. She is active in many print culture communities as a private scholar, researcher and writer.  Bibliogypsy. Salt Mother.


Lead Organizer / Bookstore Owner
Eddy Nix

Eddy Nix is a bookdealer and runs Driftless Books and Music in Viroqua, WI. He is the founder of the Wisconsin Roots Music Cooperative and occasionally teaches high school at Youth Initiative High School, A Waldorf-inspired school. He likes his chainsaw and his mom.


Musician / Lead Organizer
David Huckfelt

Singer-lyricist David Huckfelt is a founding member of Minneapolis indie-folk cult favorites The Pines and an advocate & activist in the lineage of Woody Guthrie. Johnny Cash & John Trudell.


Web Designer /
Mark Meehan

Mark runs Transition Advertising, a website & online marketing company. He lives in Viroqua, WI with his wife Stephanie, & loves living in such a cool town. He enjoys playing darts, soccer & building websites.


Organizer / Artist / Event Planner
Naropa Sabine

Naropa Sabine is a multi-disciplinary artist/thinker. He strives to create indelible moments amidst the glittering ephemera of modernity. He has exhibited widely and worked on varied projects in film and theatre. He is also very much a man of the book -a bibliophile frequenting bookstores the world over and reading heavy tomes deep into the dark hours of the night.

Video Production Company
The Drift
the drift

Hello all! Ellis, Sarah, and Peter from The Drift here. We will be handling all of the production for this project. We welcome you to this unprecedented event, and are excited to get to work on your submissions!

Tech Wiz / Videographer
Ellis Inman

Videographer/Engineer-The Drift

Ellis has an extensive background in photo and video production, with an emphasis on Live. Also, a skilled technician has the experience needed to piece together the technology to make all of this work seamlessly.

Tech Wiz / Producer
Sarah Gunzenhauser

Owner/Producer-The Drift

Sarah started The Drift so she could help people access musical acts they otherwise would not be able to. She has a passion for local music and books, so she is right at home with this project.

Software Engineer / Video / Web & Graphics
Peter Vanderpool

Web & Graphics Design/Software Engineer-The Drift

Peter is a highly talented IT professional and web developer. He is the one who provides all of our support, as well as web and graphic design.

Event Planner
Margot Higgins
Event Planner / Graphics
Erin Ford

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